Training course for directors of Spanish Schools: The Art of the pitch. FEDELE Training Program 2013
On May 25, 2013, 11 FEDELE Spanish school directors had the opportunity to attend a training course entitled “The Art of the Pitch”. The course’s main objective was to teach its participants the necessary skills in order to be able to convey, in a limited time, the values and benefits of choosing their town as a tourist destination to study Spanish to both customers and international linguistic agents. The course was held at the Enforex school in Valencia and proved to be very successful. Choosing the correct information to pitch is no easy task, but all who attended the workshop learnt many different practical methods to make this process easier. The fundamental techniques for mastering the art of speech that were discussed varied from moderating one’s voice, the use of body language, clearly explaining the product in question and being prepared for trick questions. The relaxed atmosphere and the practical nature of the course ensured that all participants found the workshop beneficial.
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